All work
E-commerce • SEO2024
Sable & Co.
Editorial luxury e-commerce with a headless, story-first architecture.
+142% organic revenue

The Challenge
Sable's catalog was strong but its storefront read like a template, and organic search traffic had plateaued for over a year.
The Solution
We rebuilt the storefront as a headless, story-first commerce experience and paired it with a technical SEO and content overhaul targeting high-intent luxury search terms.
Results
- +142% organic revenue in 9 months
- Page load times cut by more than half
- Organic search now the #1 acquisition channel
Stack
Next.jsShopify HeadlessTailwind CSS
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